Personalization and engagement with Clipper
Among the main initiatives, the public was given the opportunity to create their own customized Clipper by adding a text, a logo, or a photo. This activity was highly successful among festival attendees, allowing them to create a unique, personalized product as well as a memorable keepsake.
Discover ExperienceHeineken & The Offline Experience
“Heineken The Offline Experience” is presented as a true stage, but with one fundamental difference: to enter, participants must leave their phones outside.
Discover ExperienceWelcome to the JD Experience!
Participants could enjoy a glitter make-up service, immerse themselves in a uniquely designed photo booth, receive a custom-made T-shirt created on the spot by an on-site artist, and have fun in a large ball pit.
Discover ExperienceMolinari: show e adrenalina
Un’esplosione di adrenalina e divertimento, unita a un’esperienza intensa e immediata, ha reso la Molinari Swing una delle attrazioni imperdibili del festival.
Discover ExperienceMusic for My Hair with Fructis
The booth featured various activities designed to directly engage the festival audience, including three hairstyling stations where participants could customize their look, making it even more suited to the festival atmosphere.
Discover ExperienceThe exclusive Ploom VIP Club
The collaboration between Ploom and Nameless produced one of the most surprising and impactful shows of the entire festival: the drone show. A series of high-altitude choreographies lit up the sky, leaving the entire audience in awe.
Discover ExperienceThe simulated world with Rebel Dynamics
Inside the festival, a carefully designed booth was built to host immersive driving simulators capable of faithfully reproducing all the sensations of a real track race, from steering jolts to road vibrations, allowing participants to experience an extremely realistic driving simulation.
Discover ExperienceRed Bull Unforeseen: a new impact
This exclusive space was designed to offer participants a unique and unforgettable experience, combining high-level musical performances with a range of surprising activities.
Discover ExperienceThrows for the environment with SILEA!
A dedicated space was created inside the festival: a bridge where two basketball-throw stations were installed. These stations were equipped with two large net containers designed to collect the cans thrown by participants as they aimed to score.
Discover Experience