“Heineken The Offline Experience” is one of the most engaging new features of Nameless Festival 2024, made possible through the collaboration between Heineken and the festival itself.

This unique project fits into a context where musical entertainment blends with a message of great social relevance: rediscovering genuine human connections in a world increasingly dominated by technology.

Alongside the four main stages of Nameless Festival, “Heineken The Offline Experience” presents itself as a real stage, but with one key difference. To enter, participants must leave their phones outside. The goal is to create an environment where the audience can experience the present moment without digital distractions, fully immersing themselves in the music and in direct interaction with other attendees.

This experience aims to remind everyone that the most authentic connection is not the virtual one, but the one that forms between people in the real world.

To make the experience even more memorable and to encourage participants to limit the use of their smartphones, a professional photographer captured the most meaningful moments. The photos were later delivered to participants by scanning a QR code.

It was also possible to take part in a giveaway to win an exclusive Heineken “Boring Phone”, a device designed to show just how interesting our social lives can be when we forget about our smartphones.

Every day, Heineken The Offline Experience hosted a selection of “Offline Music Sessions”, live musical performances featuring a mix of internationally renowned artists and emerging talents.

These moments were dedicated exclusively to listening and musical discovery, fostering an intimate and immersive experience away from digital distractions.