The project carried out by JD in collaboration with Nameless Festival 2024 stood out for its ambition and engagement, creating a highly impactful and original experience.

Stage

Stage

A key part of the partnership focused on the Main Stage, renamed JD Stage, which hosted a series of activities designed to interact directly with the audience.

One of the most acclaimed moments was the launch of personalized T-shirts into the crowd, a fun experience and an original way to create a first point of contact between the brand and the participants. The stage change scenography of the JD Stage was completely redesigned for the occasion, featuring graphic branding that reflected JD’s unique and recognizable style.

Stand

Stand

Next to the main stage, a two-story structure captured visitors’ attention thanks to a series of experiential activations that made the brand’s presence unmistakable within the festival.

On the ground floor, participants could enjoy a glitter make-up service, step into a uniquely designed photo booth, receive their own custom T-shirt made on the spot by an artist, and have fun in a large ball pit where they could take photos and take part in a contest to win great prizes.

The upper floor, with its terrace furnished with colorful poufs, offered the best view of the main stage and the entire festival, becoming one of the most sought-after places to relax, dance, and enjoy the atmosphere. The structure was set up and personalized down to the finest details following JD’s official style setter, making it a true icon of the festival.

Meeting Point

Meeting Point

At the center of the festival area, a ten-meter tower was erected, fully branded and illuminated, serving as the official meeting point. This landmark, visible from every corner of the venue, made it easier to navigate the festival and offered a great photo opportunity for everyone who passed by.

This project not only presented itself with coherence and ambition, but also succeeded in adding value within a cultural and artistic setting like Nameless Festival. It created numerous touch points that engaged the audience and left a lasting memory of both the event and the brand.