The collaboration with Garnier Fructis during the 2024 edition of Nameless Festival was an effective and engaging initiative, with the brand integrating seamlessly into the Nameless environment and into the area that most celebrates rap and urban culture.

Stage

Stage

This new partnership allowed the spirit of the Live Stage, one of Nameless’ most acclaimed stages, to meet the identity and character of Garnier Fructis, creating a fresh environment infused with music and style.

The stage was customized with a setup designed specifically for this significant collaboration, both physically and digitally. With an innovative and immersive graphic design, the stage change moments showcased an animation that highlighted the presence of the Garnier Fructis brand at Nameless Festival 2024.

Stand

Stand

Near the stage, the collaboration led to the creation of a two-story stand designed to convey the brand’s aesthetic and narrative with very high fidelity, using its signature color palette.

The first floor of the stand was transformed into an exclusive hospitality area, featuring a terrace that offered a privileged view of the Live Stage by Fructis. Influencers and industry opinion leaders were welcomed here.

On the ground floor, the stand hosted several activities designed to directly engage the festival audience. These included a photo booth with a backlit product wall and a neon sign on a wall decorated with green elements that reflected the brand’s focus.

There were also three hairstyling stations where participants could personalize their look and make it even more suitable for the festival atmosphere.

These activities not only strengthened the brand’s presence but also created a memorable experience for the public.