Following the success of 2024, Fructis once again turned the pop, urban, and rap stage into a bold brand experience, perfectly in sync with Nameless Festival 2025.
Stage
Through targeted naming and branding—featuring massive LED walls, sweeping light beams, and dynamic visuals—the brand created an unmistakable identity. The highlight? The iconic Hair Cam moments that kept the crowd engaged and entertained between sets.
Stand
Opposite the stage stood the towering Fructis stand, a two-story structure completely decked out in the brand's iconic hue.
The ground floor was a hive of activity: laughter, blow dryers in action, and backlit mirrors. Six pro hairstyling stations offered attendees a space to transform, try out fresh styles, and get pampered. It wasn't just a beauty break—it was a fun, social ritual at the heart of the Fructis experience.
The upper floor hosted a private area dedicated to hospitality for the influencers involved in the project: an elegant space designed for them to experience the festival as key players and share it with their audience.
CLIPPER
Personalization and engagement with Clipper
Heineken
Heineken & The Offline Experience
