The project carried out in collaboration with the well-known lighter brand for the 2024 edition of Nameless Festival marked a renewal of the partnership already active in 2023 and initiated in 2022.

The collaboration took shape through a series of engaging activities aimed at the festival audience, with the goal of creating a lighthearted and fun experience for attendees.

Stand

Stand

Among the main initiatives, the public was given the opportunity to create their own personalized Clipper by adding a word, a logo, or a photo, an activity that proved highly popular among festival-goers, allowing them to create a unique, customized product as well as a meaningful piece of memorabilia.

In addition to the engagement activities at the stand, themed challenges were organized, including a Q&A video format and a “Truth or Dare” game. Winners of these challenges received a prize, further increasing engagement and interaction.

A special edition Clipper, featuring a design created entirely for Nameless Festival 2024, was also produced and added to the festival’s official merchandise lineup.

Everything took place within a fully Clipper-branded stand, divided between an indoor area and a small furnished outdoor courtyard.

This setting created the ideal conditions to establish a direct connection with a young, music-loving audience, capturing participants’ attention and offering an experience with a strong sense of identity.